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Managing Demand Generation Performance - Workshop

This half-day workshop will enable your organization to implement a highly effective Demand Generation Performance Framework. A Performance Framework is a collection of synchronized Performance Objectives that are related to one another by a particular performance perspective (e.g.) generating demand for your products and services.

The Demand Generation Performance Framework provides focus and context to all product and service Demand Generation initiatives across your organization, by linking related tasks to synchronized Performance Objectives to align all relevant departments. This particular Performance Framework is far reaching across the organization. Please note the broad Workshop Audience recommendations below.

The Managing Demand Generation Performance objectives included in this workshop are taken from the comprehensive Objective Solutions library of documented and synchronized Performance Objectives in HTML (web browser) format, covering all aspects of your enterprise. Managers across every organization find it significantly easier and highly productive to select synchronized Performance Objectives documents from the library, rather than having to write them from scratch.

Sample Performance Objectives included in this workshop:
• Managing Revenue/Turnover Growth Performance
• Managing Market Share Performance
• Managing Proposal Success Rate/Quotation Conversion Rate Performance
• Managing Customer Retention/Turnover/Loyalty Performance
• Managing Sales Force Productivity Performance

Synchronized Performance Objectives provide your managers with a sustainable competitive advantage by ensuring all staff across the organizations are aligned and focused on doing the right things (allocated to aligned Objectives), over those organizations which adopt an 'intuitive' hit-and-miss approach.

 
Workshop Audience: Public Workshop Calendar >>
The audience for this 5 Star* Performance Management Workshop may include any managers and teams in your organization directly responsible for performing and managing Demand Generation for your enterprise.

This may include senior managers from sales, marketing, communications professionals, customer care/support, business partner & supplier relationship management.


 
Workshop Objectives: Public Workshop Calendar >>
The Objectives of this 5 Star* Performance Management Workshop are to enable you to:
• Understand the purpose of a Performance Management Plan
• Carry out preparations to deploy your Performance Management Plan
• Review/adopt each Performance Objective in your Performance Framework for clarity and relativity
• Review/adopt performance measures and indicators for each Performance Objective for clarity and relativity
• Plan to collect performance data from identified sources
• Verify performance data quality/dependability
• Analyze, evaluate and use performance information as a power tool to improve your performance
• Implement and continuously improve your Performance Management Plan as a “best practice” in your enterprise

Important: If your organization is already engaged in performing any of the tasks included here, this workshop may provide you with a much needed 'framework' (i.e.) uniform company-wide system as a standard for harmonizing your current practices and further advance your performance progress.